About Me
Hi, my name is Nicolas Echeverry. I strive to bring out the potential in things. Whether it be a person or a brand, I love to learn and make new things. Creative strategy & communication combines my artistic ability with my business skills, leadership, and attention to detail.
I am passionate about things that promote health. Specifically, I focus on having a healthy body, mind, and environment. I care deeply about all life and the impact consumerism has on the environment.
Work Experience
Altered Labs Miami, FL
Marketing Coordinator September 2022 – Present
● Improved team efficiency through effective leadership, project management, and overall campaign performance, demonstrating a strong ability to lead in diverse project environments
● Produced engaging and SEO-optimized blog posts, infographics, and videos, leading to a 25% increase in organic search traffic and improved brand visibility
● Organized and promoted industry events and webinars, increasing attendance by 30% and enhancing brand recognition within the target market
● Utilized analytics tools (Google Analytics, HubSpot) to track campaign performance, generate insights, and recommend data-driven improvements, resulting in a 10% increase in conversion rates
The Snow Agency Miami, FL
Creative strategist August 2021 – August 2022
● Demonstrated exceptional leadership and team management skills while collaborating with cross-functional teams, including editors, marketers, and designers, to develop and execute engaging branded content for up to 65+ active clients
● Responsible for the ideation, storyboarding, and analysis of branded images and videos using brand content, Adobe Creative Suite, Motion Array, and Adobe Stock
● Drafted, edited, and proofread ad copy for clarity, brand consistency, and cultural relevance daily
● Conducted thorough analysis of campaign data to identify successful content strategies and optimize future creative tests, managing budgets ranging from $1,000 to $10,000 daily
● Managed and moderated social media channels, fostering community engagement and interaction
AimBevs Boca Raton, FL
Marketing/Operations intern February 2021 – July 2021
● Contributed significantly to the successful production of Publix commercials worth over $100,000 by evaluating the impact of the advertisements, resulting in heightened brand awareness
● Collaborated on the commercial branding of a new product launch, involving TV commercials, billboards, and branded trucks, leading to increased visibility and market penetration
● Managed a team of 5, utilizing a Learning Management System (LMS) to create and track training modules enhancing team efficiency and knowledge, and contributing to the achievement of project goals
● Implemented keyword research strategies resulting in a 13% increase in social media traffic
Lumos International Remote
Account/Business Development Executive September 2020 – January 2021
● Utilized SQL databases to analyze market and customer data, which led to a 25% increase in market penetration
● Developed and maintained relationships with potential clients, exploring new business opportunities and expanding market penetration
● Collaborated with the business development process and presented potential strategies
● Translated consumer and trend insights into actionable strategies to drive business growth
Florida International University Miami, FL
Panther Camp Facilitator (part-time) January 2019 – August 2020
● Created and facilitated digital content creation and social media campaigns, resulting in the recruitment of over 50 incoming students per session
● Coordinated and led over 45 campers and guided them through the process of effectively becoming successful students
● Designed and executed leadership and involvement retreats, engaging over 1,000 students, and promoting personal growth and campus engagement